As a newer company, it’s important to stand out from the crowd. This soda company's radically different product should not look like that of traditional soda. Because their sodas are sweetened with low carb/no sugar Monk Fruit, I researched Monk Fruit itself. As it turns out, Monk Fruit has a few different names: Lo Han Guo, Siraitia grosvenorii, and—Swingle Fruit. Enter “Swingle,” the hot new craze everyone will be talking about. Keto-friendly, delicious, and a great mixer for your mixer, Swingle is a must-have for your next get-together (after there is a vaccine and COVID is no longer a threat, of course). The logo plays with the idea of "single" and "swingle," with the curve of the w "swinging" around the top to create a more memorable wordmark.
The can art is “swinger” themed, combining the 60’s/70’s free love movement and Ancient Greek statues (another era of free love) in a kitschy yet sophisticated collage style that definitely invites the consumer to drink it on its own or as a mixer. Flip through the carousel to see the details!